Target Market

Geo-Cultural Analysis:

Sacramento, California is known best for its state parks, art and railroad museums, and for being a fairytale town. These reasons make it a great place for families to grow and thrive. Therefore, Koastal Kids will have a strong consumer base to depend on.

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Demographic Analysis:

Sacramento, California:

Age and Sex - Persons under 5 years, 6.5%

Family Size - Families with Children, 28.2%

                     Families without Children, 71.3%

Income - 95th Percentile: 357%

              80th Percentile: 201%

              60th Percentile: 126%

              Median: 100%

              40th Percentile: 77.6%

              20th Percentile: 38.6%

Education - Higher Degree, 39.4%

                  H.S. Diploma, 44.3%

                  No H.S. Diploma, 16.3%

Since my target market is 5 and under, they will have no income.

In Sacramento, California, the majority of families do not have children, however, there is still 6.5% of children five years and under. There is a range of income from 38.6% to 357%. More students in high school will receive their diploma than not, and most of those graduates will go on to attain a higher degree.

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Psychographic Analysis:

The psychographics for this new brand will possess traits of loving the outdoors. The customers will be those who love to embrace the sun and crave adventure. This brand will be able to cater to their clothing needs while also keeping it close to the personality of the outdoors of Sacramento.

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Behavioristic Data:

The customers for this brand will be able to buy products for casual-wear, camping trips, play dates, and any other adventure they can imagine. Koastal Kids is not restricting to a certain occasion and allows the consumer to be free with how they dress it.